Ultimate SEO Guide to Image Optimization

Image SEO: Best Practices

Images play an important role in search engine optimization as they improve the user experience and Increase your organic traffic. However, you need to know how to properly optimize it. In this article, we are going to show you how to get the most out of the images on your website.

But let's start with the basics first.

What is Image SEO?

Image SEO refers to the Tasks to optimize images so that they get a good ranking position in the SERPs.

Search engines try to understand the images just as they do the web pages. Hence, you want your images to be SEO friendly and make them meaningful.

Why you should care about image SEO

You should care about image SEO first and foremost because images play an essential role in generating quality organic traffic. Today we can access the "View Image" option on Google, so there are many more ways for users to reach the page.

With image-oriented SEO, you optimize the images for users, search engines and people with visual impairments so that they can Content of your websiteunderstand better.

The truth is, image SEO is more important to some companies than others. They don't always look for images to help solve your queries and Google knows this, so it usually shows normal pages in its results.

In those cases where Images often appear as a search result, however, image SEO is essential. For example, this could be the case with online stores or news sites about famous people.

Image SEO Best Practices: How to Get More Traffic by Optimizing Images

But what can you do about that Optimizing images of a website for SEO? Let's see what are the best ways to achieve this:

Choose the best file type

Almost all of the images that can be found on websites are JPEG, PNG and GIF. Each of these formats has a different compression method, so file sizes can vary significantly, which is fundamental.

That's because the images are usually the most critical factor in the overall size of the pagewhich makes it load more or less quickly. And page load time is a fundamental classification factor in SEO.

So you have to choose the most appropriate file type for each imagethat is, the one that provides the right compression with the least amount of degradation. And in that sense, JPEG usually comes out on top. Of course, that doesn't mean it's always the best choice.

Reduce the size of your image file

There can be little visual difference between two images, one of which is much more kb than the other, and even this can be practically indistinguishable. Google has very extensive documentation on image optimization for the web that concludes that you have to experiment with different quality settings for images to get the best resultswithout fear of lowering the quality. The visual results can be great and the savings can be large.

Give your pictures a suitable name

Google says that the name of the file can provide clues as to the subject of the picture. It has been warning us about this for years. However, over that time, there has been advances that have resulted in Google improving its ability to recognize images.

But the search engines are still not perfect, so you need to make it "easy" for them to understand the images. Of course, that doesn't mean overloading them with keywords, but rather to assign simple, descriptive file names.

Use subtitles and descriptive alt text

The alternative text describes the picture and is what the browser shows to people who use a screen reader. In addition, the browser also shows the alt text if there is a problem with rendering images.

When choosing the alternative text, it is important Create useful and informative content that properly includes the keywords and is tailored to the context of the page. Of course, you should avoid keyword stuffing in the alt text.

Create an image sitemap

Google recognized that images are an essential source of information to understand the subject of your website. Make sure you do provide additional details about the images, and use a sitemap to make the images easier for search engines to find.

Final thoughts

SEO for images is a topic with a lot of points to address, and as we said, Google provides a lot of documentation to learn from. However, in general we need to make sure that Images can contribute to a good user experience, with good quality, but as little weight as possible.