How do I explain the google trend chart

Google Trends - analyze current keyword trends | argutus


Google Trends offers Google Search Trends in real time, which can help you to determine your own current situation and to exploit new potential. It also enables targeted competition analyzes and the discovery of new, relevant topics that you can profitably integrate into your company.

Right now, Google Trends in Germany are thematically related to football on the one hand. "Germany Netherlands", "Wolfsburg versus HSV" or "Amir Ademi" are keywords that have been searched over 20,000 times. Football matches that are about to be played, for example, are always in vogue; On the other hand, there are also over 20,000 Google inquiries for “Siren test alarm NRW”, which is due to the fact that this test alarm took place all over North Rhine-Westphalia.

But how do you deal with this knowledge? In this blog post, we will explain to you how to use Google Insights for Search correctly and how to carry out a search term analysis based on your strategy, positioning and goals.


Google Search Trends Features

The Google Trends tool offers the service of displaying the number of search terms entered over time in relation to the total search volume. This allows current search trends to be read that reflect the interest of the users.

These trends can be displayed in different time periods (real time or updated daily), countries and cities, as well as targeting the image search, news search, shopping search and YouTube channels. Depending on what is relevant for your company and your current project.

The time factor plays an important role here, as the tool currently displays popular search queries and derives forecasts from them. The reference to events that may have triggered the trend are also provided.


Search Trends - The database of Google Trends

The information from Google Trends should not be confused with search terms that have a very high search volume in absolute terms. Although this is an SEO keyword tool just like the Google Ads Keyword Planner, the function and use of the Google Search Trends are fundamentally different.

The information provided by the tool is based fundamentally on queries with a relatively high search volume. This means that only a certain percentage of keywords are included in the analysis at all. In addition, the same or similar inquiries from the same person will not be considered within a short period of time.

The eponymous term “trend” already makes it clear that we are dealing here with short-term trends, so there are no concrete, absolute figures here that provide reliable information. The task is and remains the evaluation and interpretation of the information provided.

The values ​​that Google displays graphically range from 0 to 100 and indicate the popularity of a topic or search query compared to all other search queries. Since search terms with a low search volume are not taken into account, these are always 0. One can therefore speak of a relative popularity here.


Google Zeitgeist

With the help of the Google Zeitgeist annual review, you can also view the trends in the annual overview, from which you can, for example, derive recurring trends. Here, Google keyword trends are already divided into categories that suggest the reasons for the increased interest. This quickly makes it clear that not every trend is sensible and useful for analyzing and planning relevant keywords.


Evaluate Google Trends - conduct keyword analysis correctly

The feature that makes Google Trends such an interesting SEO tool is the ability to compare multiple search terms with one another. For example, the choice for a keyword can be made if various synonyms are used. You can also use this function to compare interesting subject areas in order to set the focus for your content based on this. In SEO, however, it is always important that your keywords and content also basically fit your product or service, as well as the target group and positioning, and generate added value for users.

The search mask of the tool is easy to use and clear, which leads to the assumption that the search term analysis by Google Trends is easy to see. In fact, however, this requires in-depth knowledge or analysis of the topic, especially because there are no absolute numbers and the Insights for Search always requires an interpretation. For this, it makes sense to always examine trendy keywords in the Google Ads Keyword Planner in order to assess actual search volumes. For more information and assistance, you can also visit Google support.

Would you like advice on using Google Trends and deriving suitable measures? Feel free to contact us by phone, using our contact form, or visit one of our SEO workshops for agencies and companies.


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