How does Shopify Plus calculate prices

Shopify Pricing Plans: Which Shopify Pricing Plan Is Best For Your Store?

Do you need to choose a Shopify 2019 pricing plan?

Once you've decided on the Shopify ecommerce platform for you and your business, you need to take a look at the pricing plans on offer. At Eastside Co, we believe Shopify is the best platform for growing your ecommerce business. So we've put together the ultimate guide on choosing the Shopify Pricing Plan. The information applies to both Shopify's prices in the UK and internationally.

If you're a new business or growing and need to update your plan, you may be wondering which Shopify pricing plan is best for you and your business. Read on to find out more about each cost and our recommendations.

PART 1 - Shopify Pricing: What Are The Different Pricing Plans?

Here's a breakdown of the cost for each Shopify pricing plan.

(If you're wondering about Shopify's US dollar prices, monthly subscription fees are calculated in US dollars and credit card fees are calculated in the selected currency.)

In summary, there are actually 5 options: Lite, Basic, Shopify, Advanced, and Plus.

Shopify Lite:

  • Subscription Fee: $ 9 / month

Basic Shopify:

  • Subscription Fee: $ 29 / month

  • Online credit card rate: 2.2% + 20 cents

  • Personal credit card payment: 1.7% + 0 cents

  • Additional fees when using a payment provider other than Shopify Payments: 2.0%


  • Subscription Fee: $ 79 / month

  • Online credit card rate: 1.9% + 20 cents

  • Personal credit card payment: 1.6% + 0 cents

  • Additional fees when using a payment provider other than Shopify Payments: 1.0%

Advanced Shopify:

  • Subscription Fee: $ 299 / month

  • Online credit card rate: 1.6% + 20 cents

  • Personal credit card payment: 1.5% + 0 cents

  • Additional fees when using a payment provider other than Shopify Payments: 0.5%

Shopify Plus:

  • Subscription Fee: Prices upon request, starting at approximately $ 2,000 / month

PART 2 - What Does Every Shopify Plan Include?

1. What's included in the Shopify Lite Pricing Plan?

Shopify Lite is the starter Shopify package. This is intended for smaller businesses adding Shopify functionality to social media accounts or adding an existing website or blog, such as a blog. B. want to add buy buttons on your WordPress website. Facebook Messenger is also included in Shopify Lite and gives the service an element of customer support.

The idea of ​​the Lite plan is to add functionality to your existing website or blog instead of being a standalone Shopify store.

What does Shopify Lite cost?

$ 9 per month

2. What's in the Basic Shopify Pricing Plan?

All the Basics for Starting a New Business: The Shopify Basic Pricing Plan is the entry-level option you need to set up your own ecommerce store. You get store and blog functionality hosted by Shopify. It includes the ability to sell an unlimited number of products, Shopify's fraud risk analysis tool, the ability to add discount codes to your store, a free SSL certificate to ensure your transactions are safe, and 24/7 support.

What does Basic Shopify cost? $ 29 a month.

Shopify also takes 2.2% from every online sale and 20 cents.

For comparison, eBay charges a fee of 10% of the total amount you paid, including shipping. PayPal then charges 3.4% + 20 cents. Amazon charges a minimum of 7% and a maximum of 45%, depending on the item. Shopify has some of the lowest fees in the industry, so you are in complete control of your profits.

This is a perfect option for merchants who are looking for a nice looking and fully functional online store, but would like to forego some of the features of the Shopify plan.

3. What's in the Shopify Pricing Plan?

Everything you need for a growing business. This is the most popular Shopify pricing plan. It offers 24/7 support, Shopify's fraud risk tool, discount codes and your free SSL certificate. The difference is the job of cart recovery. You can collect the contact details of people who showed interest in your products but ultimately didn't buy them and contact them later with an email with a discount code or a reminder to try to close the sale.

Depending on your product prices, one or two recovered sales this way will cover the price difference between Basic Shopify and Shopify.

What does the Shopify plan cost? $ 79 per month.

Shopify also takes 1.9% from every online sale and 20 cents.

This may seem like a pretty big leap from the basic Shopify plan, but restoring those carts is extremely effective and valuable. According to Shopify and the Baymard Institute, the results of over 40 studies from 2012 to 2019 show that 69.89% of online transactions end with an abandoned cart. Cart recovery is an ideal way to attract and convert potential customers. If your business is grossing more than $ 5,000 a month, this plan is definitely worth considering.

4. What's included in Shopify's Advanced Pricing Plan?

Advanced features to scale your business. The Shopify Advanced plan is a scaled-up version of the standard Shopify plan. The most important additions are 15 personal accounts and the calculation of third-party shipping. This applies to companies that ship enough products to allow the delivery to be outsourced. You also have access to advanced reports. Again, this applies to stores that sell a lot of products and want to generate data for specific collections or product types.

What does the Shopify Advanced plan cost? $ 299 per month.

Shopify also takes 1.6% of every online sale and 20 cents.

You get a lot for your money. This applies to established companies that have achieved some success in e-commerce and want to continue growing. This plan is a great option for businesses that sell in bulk and need a third party to take care of product shipping. We recommend considering this option if you meet these criteria and have monthly income of more than $ 10,000.

PART 3 - Additional Considerations When Choosing Your Shopify Plan

When should you switch between Shopify plans?

If you're just starting your business, we recommend starting with the Basic Shopify Pricing Plan and progressing through the plans as your business scales. Your ecommerce business will then automatically require better functionality - and your sales and earnings will prove it. If you already have an e-commerce website and want to switch to Shopify because it's cheaper and has great features, read through our recommendations.

Which Shopify Plan Is Best For You?

If your monthly income is up to $ 5,000, you should stick to the basic plan. You should move up to the Shopify plan above $ 5,000 per month. Above $ 10,000, consider upgrading to the Advanced Plan.

Select payment gateway

Another consideration is which payment gateway your business will be using. Shopify has Shopify Payments, which keeps the costs down for store owners.

If you choose to use an external payment gateway to process credit cards, you pay their fees plus an additional fee from Shopify.

However, you can activate Shopify payments for credit cards AND activate PayPal Express at the same time. If so, Shopify won't charge you these additional fees.

Here is a breakdown of the third-party fees:

  • PayPal - 3.4% + 20 cents
  • Worldpay - 2.75% + 20 cents
  • Sagepay - There are three price plans: EUR 19.95 / month for up to 350 transactions, EUR 45 / month for 500 transactions and a tailor-made price plan for larger companies.

Shopify apps

As you can see from the features listed in the various Shopify pricing plans, the platform has plenty of built-in features. However, thanks to the global network of app developers and Shopify agencies, there is also a thriving apps ecosystem. If you browse the Shopify App Store, you'll find hundreds of free and paid apps that you can use to optimize and personalize your store in a variety of ways. Eastside Co has developed a number of apps for this. It's worth considering the many apps available as part of the running costs of your store. Many apps are free, but some are purchased on a subscription basis.

Buying a pre-built Shopify store

In addition to subscribing to one of the five plans described in this article, the Shopify Marketplace also allows you to purchase a Shopify store that is already on sale. These stores are checked by Shopify before they are listed. In terms of price, these deals can range from a few hundred dollars to millions of dollars - this depends on the sales generated and the existing customer base.

PART 4 ​​- Shopify Pricing Plans: Frequently Asked Questions

  1. Shopify isn't free, but there is a 14-day free trial that you can use to create your online store and make it available to customers. You can't start making sales until you've decided on one of the paid plans.

  2. How much does Shopify cost?

  • Shopify Lite Subscription Fee: $ 9 / month
  • Shopify subscription base fee: $ 29 / month
  • Shopify Subscription Fee: $ 79 / month
  • Shopify Extended Subscription Fee: $ 299 / month
  • Shopify Plus Subscription Fee: Prices upon request
  1. What are Shopify Payments?

Shopify Payments is Shopify's payment gateway. If you use this, you will not be charged any additional fees on top of the credit card fees. Using third party payment gateways results in additional fees (see next question).

  1. Does Shopify have any transaction fees?

There is no transaction fee when you use Shopify Payments. If you're using a third-party payment gateway and don't have Shopify payments, you'll be charged 2% for Basic Shopify, 1% for Shopify, and 0.5% for Advanced Shopify.

  1. How long are the Shopify contracts valid?

Month after month, unless you sign up for an annual or two-year plan.

  1. Are there any discounts on plans?

When paying in advance, a 10% discount is granted on annual plans and 20% discount on two-year plans.

  1. Is it easy to change the plan?

You can upgrade or downgrade your Shopify plan at any time.

  1. Which Shopify Plan is Best for a New Business?

If your monthly sales are between $ 0 and $ 5,000, you should start with the basic plan. If your sales are over $ 5,000 per month, then you should move up to the Shopify plan. Again, if your sales exceed $ 10,000, consider upgrading to the Advanced Plan.

  1. Is Shopify cheaper than Magento?

Magento is free - but not that easy. You can learn more about comparisons between the two platforms, including pricing, on our Magento vs Shopify blog.

  1. How many people on my team can use the Shopify store?

Basic Shopify allows 2 employee accounts. Shopify allows 5 employee accounts. Advanced Shopify allows 15 employee accounts.

  1. Is there a limit to the number of products I can sell on Shopify?

You can sell an unlimited number of products for each plan. There are no restrictions here.

  1. Are there any restrictions on the number of sales and site visitors?

No - the number of sales and the number of visitors are not limited. The more the better!

You should now have a good idea of ​​the different Shopify pricing tiers available and the features that are included in each tier. If you need more advice on Shopify, website design, development, app support, or marketing strategies, drop us a line and we'll be happy to help!