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Top 10 Ecommerce Websites in India 2019

India is one of the most important markets for e-commerce and a very large and rapidly growing market for online purchases. Although Amazon has taken the lead, Indian companies, especially e-commerce-only companies, are holding their own and struggling to expand their presence in this fast-growing market.

The Indian internet and e-commerce landscape already has hundreds of millions of users, but it is still far from mature. With a staggering 560 million internet users, Indian internet users still make up only 41% of the total population of 1.36 billion. Although India is still a low-income country, Indians are quickly getting used to e-commerce and its convenience. They mainly use mobile devices to access the internet and search online for a growing variety of goods and services.

With the Indian market still developing technologically, there is plenty of room for growth. However, the competition is already very fierce as many domestic and foreign players are struggling to enter this rapidly evolving market. Thanks to its historic success in the US and other developed countries, Amazon was able to take the lead in India as well, but local players, especially Flipkart, have still managed to become solid competitors in this promising market.

Thanks to the size of the Indian market, many other local businesses still reach large audiences even though they only have a small market share. Most of them are pure e-commerce providers who have managed to dominate a certain product category like BookMyShow and IndiaMart.

Note that this post is part of a series:

List of Best Indian Ecommerce Platforms With Estimated Traffic

To give you a better overview of the state of market competition in the Indian e-commerce landscape, here are the top ten providers of e-commerce platforms in India in 2019 and their estimated monthly traffic from SimilarWeb as of March 2019 .

10. Paytm Mall

Paytm is an online payment system that offers a diversified online marketplace through the Paytm Mall and sells products from men's and women's fashion to electronics and household products, groceries and cosmetics, children and families to cars and other vehicles. It enables third parties to sell their products directly through their application through their Paytm platform.

Website: paytmmall.com - Estimated Monthly Traffic: 5.9 million visits

9.1mg

1mg is an online pharmacy and health information website. Founded in 2015, 1mg has online consultation, laboratory testing and a mine of medical information to better serve the Indian market and people's needs, and to make its visitors aware of the right medication or products from their store.

Website: 1mg.com - Estimated Monthly Traffic: 7.45 million visits

8. Nykaa

Nykaa is a beauty retailer that sells cosmetics, clothing and wellness products to Indian customers. Founded in 2012, Nykaa is originally a beauty e-commerce specialty store selling multiple brands of products. Since then, Nykaa has developed its own line of cosmetics and opened several brick and mortar stores across India.

Website: nykaa.com - Estimated monthly traffic: 13.7 million visits

7. Firstcry

Firscry is a specialized e-commerce platform for children's clothing and baby care products and an e-commerce pioneer in India, offering products from thousands of brands. Firstcry has grown into franchise stores and now offers its products in dozens of stores in numerous Indian cities.

Website: firstcry.com - Estimated Monthly Traffic: 16.1 million visits

6. Myntra

Myntra is a specialized online retailer for fashion, home and lifestyle in India. Myntra was founded in 2007 and has built a strong online presence, particularly through its mobile applications. Myntra was acquired by the Indian e-commerce company Flipkart in 2014 and has cemented its presence in fashion e-commerce through the acquisition of its competitor Jabong.com.

Website: myntra.com - Estimated monthly traffic: 27.8 million visits

5. BookMyShow

BookMyShow is the leading show ticketing portal and retailer in India. Since its inception in 2007, BookMyShow has expanded to sell millions of tickets to movies, sporting events, plays, and more every month. With the company's success, BookMyShow has expanded to other subsidiaries in Indonesia, the United Arab Emirates, Sri Lanka and the West Indies.

Website: in.bookmyshow.com - Estimated Monthly Traffic: 43.4 million visits

4. IndiaMart

IndiaMart was founded in 1999 and is an online B2B marketplace for Indian companies. IndiaMart, a competitor of Alibaba, enables manufacturers, suppliers and exporters to propose their products directly through the platform in order to be contacted by its visitors. Since 2014 IndiaMart has launched its Tolexo e-commerce retail platform.

Website: indiamart.com - Estimated Monthly Traffic: 42.8 million visits

3. Snapdeal

Snapdeal is a diversified online shopping platform that offers products from electronics and fashion to home appliances and appliances. Snapdeal was founded in 2010 and has received multiple rounds of funding from famous investors including Alibaba Group, Foxconn and SoftBank to fuel its growth and compete for the top spots in the Indian e-commerce landscape.

Website: snapdeal.com - Estimated monthly traffic: 83.5 million visits

2. Flipkart

Flipkart is the national leader in e-commerce in India. Founded in 2007, Flipkart initially sold books before expanding to other popular categories such as cell phones, electronics, fashion and lifestyle products. In 2018, Walmart, one of the largest American companies and leading e-commerce platforms in the United States, acquired 77% of Flipkart for $ 16 billion.

Website: flipkart.com - Estimated monthly traffic: 221.5 million visits

1. Amazon India

Founded in 1994 in the United States, Amazon began as an online bookstore that later specialized in products such as media, electronics, apparel, furniture, groceries, toys, and jewelry. After expanding into many countries including India, Amazon has grown to become the undisputed global leader in e-commerce, moving to brick and mortar retail and manufacturing with the acquisition of the Whole Foods Market, as well as publishing, electronics, cloud computing and video streaming.

Website: amazon.in - Estimated monthly traffic: 365.5 million visits

Top Ecommerce Websites In India Compared To Estimated Traffic

The estimated monthly traffic of the top 10 e-commerce platforms previously shows the dominance of Amazon and Flipkart, which are well above the other players with over 360 and 220 million monthly visits respectively. The number of followers varies widely and is in the range of traffic between 5 and 90 million visits per month.

Top Brands Doing Business Via Ecommerce In India

In addition to these platforms powered by a wide variety of products, some brands can be particularly highlighted due to their wide reach of the Indian online audience. Despite being in the non-product delivery tourism industry, MakeMyTrip and Yatra, with over 26 and 8 million visits a month respectively, still have high sales of transportation services on their websites.

In addition, Paytm, the parent company of Paytm Mall (10th place), also reaches a large audience through its main website with more than 44 million visits per month. They provide utility payment services that allow Indian to pay online through their application and redirect to the Paytm Mall website for consumer goods.

Here are the top ecommerce platforms in India. Have you ever bought goods or services from them? How was the experience, is the price cheaper and the delivery convenient? Let us know in the comments below!

CategoriesE-Commerce, India