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CGI artist Forbes Massie reveals completely seductive renderings in the London exhibition

CGI artist Forbes Massie unveils "completely seductive" renderings at the London exhibition

The visualization artist Forbes Massie has exhibited a number of architectural renderings with a more picturesque than photorealistic aesthetic in the Protein Studios gallery in East London (+ slide show).

London-based Massie, whose clients include Thomas Heatherwick, David Chipperfield and Haptic, showed 14 of his studio's latest images for a two-day exhibition entitled Seduction of Light.

Beijing Cuihu Wetland Museum by Eleanor Rennie Architects with Agnieszka Glowacka and Ben Stagg

Instead of following the photo-realism trend popular with many CGI artists, Massie's pictures are deliberately designed in such a way that they "create atmosphere" like a painting.

"Our pictures are never intended to be a substitute for photography," the artist told Dezeen. "Architects work with us to create images that create an atmosphere. Often customers refer to this as 'the magic'."

Nodeul Island by Series Architects

Massie said the main difference between his artwork and the work of other artists is an increased level of grain and noise to improve the texture quality of the image. He also opts for a desaturated color palette.

"Our style is always described as picturesque and atmospheric," he added. "With careful consideration of composition, light, color and tone, we are able to create images that are absolutely alluring."

St Mary Redcliffe by Carmody Groarke

Massie started his studio in 2003 after originally studying product design. Today he leads a team of 15 artists.

Her latest paintings include projects from London studios such as Duggan Morris Architects, Feilden Fowles and Carmody Groarke, as well as Barcelona-based architects Josep Ferrando and Barozzi Veiga.

Coal Drops Yard by Heatherwick Studio

All 14 images shown have one thing in common - they all show a view at eye level. There are a variety of light and weather conditions, but most of the buildings can be seen face to face.

The Brotherhood of Feilden Fowles

"We really enjoy seeing the proportions of a facade. High perspectives make the building fall away from your eye," said Massie.

"We create visuals like you have to walk towards them after they are built, so the composition has to be on a human scale. That's why we don't make antennas."

Joseph Walsh Studio by IF_DO