Do you feel particularly why 1
Do you not feel well either?
Do you still remember the writer Maximilian Glanz? Throughout his life he wrote a novel entitled: "Why is it that the individual does not feel well, although we are all doing so well."
Do you feel the same way?
And isn't that the perfect heading for the chapter in which world history is currently located?
We live in disturbing times.
Once upon a time, sex was dirty and the air was clean, and our food kept us healthy. Today, what we eat is responsible for most illnesses and deaths, and at the same time the production of our food is also destroying our living space.
The human being, born as an emphatic being, who cannot live alone at all, pleases himself in opposition to one another. Not just inRouge OneRebellions were built on hope, today you win elections by taking away hope from others.
Many are doing much better today in every respect than ever before, but the proportion of people living in poverty has been rising steadily for the past ten years.
Social media are particularly effective when they stir up the anti-social.
When did “we” stop meaning “together”?
Yes, we live in disturbing times. The normal madness, so to speak.
Who Wants To Be A Millionaire?
For many decades, a better life has been defined by “more and more”. Grow, grow, grow - in between a few years of crisis, but then grow again, then more. What else?
There wasn't much time to think. Work to Live or Live to Work? It doesn't matter at all! The time between "I don't like mondays" and "Thank god it's friday" has somehow passed and then it's already a nice weekend again.
We persistently call that civilization.
This is exactly what a rapidly growing crowd is suddenly thinking about on very different levels, especially many from the generation of the under 40s, who have hardly experienced anything apart from growth and prosperity.
Consumption as one of the most popular tranquilizers is nowhere near as it used to be. On the contrary.
After all these years of attending seminars to learn how to make a bunch of money so we can buy lots of things, we now spend a bunch of money on seminars learning how to do those things again Get rid of. Magic Cleaning, Digital Detox, Simplify your ... everything. Fewer and fewer people find their meaning in having-have-have or are less and less able to plug the holes in it.
What am I?
On the contrary: Take a look at the special interest shelves of magazine and bookstores or check out seminar programs on the web - the multitude of offers that emerge from the subject cloud “Find your true destiny, your calling, yoursCalling“Rains down, swells to a deluge. Endless personality development programs have grown into the industry, motivational and inspiration speakers are in greater demand than ever - luckily, I'm one of them. Something seems to be massively lacking in people, and now they are gradually realizing it.
Naturally, this applies equally to companies.
The top 5 occasions for which my consulting services are requested are:
- How should we continue with our advertising when advertising no longer works in reality?
- How can we attract the best people to our team?
- How do we deal with digitization?
- How do we get innovative?
- How should we redesign our website.
Whatever the question, the first interview is usually less than ten minutes before we come across the real question: "Who are we - and why?" As a rule, the mission statement or corporate principles are then dug out, which were developed together in long, difficult processes and finally, after everyone was able to agree on something, were finally adopted. This is where my ability to be polite and honest at the same time is broken to the test. Most of the time I lie because a man telling the truth needs a fast horse, but I don't even have a car.
The truth should be presented in a harsh tone, or even better, written on the wall with freshly drawn nosebleeds: “Are you crazy? Is that supposed to distinguish you from other companies? - Go to the next best company and ask for the mission statement. It will be the same swamp as yours. That is the reason why you cannot remember a single sentence of your mission statement yourself. What for ... "
Lead image, hello?!? Which picture? Where is it headed? Who and why
Fancy a little self-experiment? - Just for fun, take your mission statement and ask yourself the question after each sentence: "Instead of ...?" B .: "We want to offer our employees secure jobs where they can develop optimally." - Instead of "... unsafe jobs for stupid human material ..."?!?
Who are you - and why? This is the basic question of our human existence and determines our entire earthly presence and for companies the question of survival. Most didn't have an answer to that before either, but now, in these times we are in, it becomes obvious.
All or nothing.
In these times everything becomes obvious, ruthless. Thank you WorldWideWeb.
Googleitself is the perfect illustrative example for this.Googlecreates an overview of the WorldWideWeb and plunges us into total disorientation through the always & everything at the same time.
We see everything. Whether we like it or not and whether it is true or not. We can hardly tell the difference and certainly not the meaning at all.
Over the centuries it has been possible to cover the gaping sense hole. With activity, functioning, distraction, volume, noise, consumption. With price promotions, advertising campaigns, advertising pressure, shouting, fussing, waving ...
That is no longer possible.
Anyone who knows me knows that I have decades of experience as an advertising creative, and I admit: We had great times together. The times could also be good because they were completely different from today's.
What money, intelligence, creativity, lifetime and substance is thrown out day after day under the term advertising, and in the end the next story comes out, in which a stupid pig talks to a stupid farmer? Or a behavioral family who lives in a furniture store? Or a car that is "filmed to spherical music in unusual perspectives, cutting its track through the gorges of the big city in dynamically cut sequences?" Sister lures her children into the kitchen in penguin waddling and rewards them with a mixture of emulsifiers? A well-known, excellent actress who sings into a bottle of mineral water in a stuck elevator?
Are you crazy?
In all honesty: Is that the best thing that comes out with all your effort and this enormous budget?
There is no doubt that an expert group is immediately on hand to present the proven success of each commercial on a few PowerPoint slides. Diarrhea is also successful: in the end, all the shit is out there.
You're welcome! Pull yourself together a little! Is that really all that you think you can do? I do not think so!
Hard but warm.
Companies have a responsible task in the world, internally and externally. Companies have the almost unique opportunity and the noble mandate to close a vacuum, which they even helped to create to a large extent.
Human life has no intrinsic meaning. He searches for meaning through values, meaning and relationships. That gives orientation. For a long time we found a large part of this orientation - at least apparently - in what we buy. Here lies a huge chunk of responsibility that, in the right hands, turns into a sparkling diamond called Sinn.
A company that develops a so-called narrative can responsibly provide guidance. Inward and outward. Then the questions about advertising, employee recruitment, digitization paths, innovation goals and website design almost automatically answer themselves. Then sources of enthusiasm and value narratives gush without end.
Then a model emerges that people not only remember, but one that they will never forget. Think different. Just do it!
The apocalyptic void of content in politics tears a huge gap in people's lives. Politicians skip their job and at best act as projection surfaces instead of doing their damn job as a projector. A whole generation of alert actors lives everywhere in fashionable, but mostly badly cut suits, confusing their - quite highly successful - performance with the urgently needed task of leaders in a future in which everyone (!) Is better off than today. It's almost like confusing the - quite highly successful - performance act Helene Fischer with a musician.
The vast majority of today's leaders are duping us at best, but probably by the nose, straight ahead.
Cobra, take over.
This is exactly where companies have to apply their responsibility levers, especially at a time when business encompasses and permeates everything. For many years, the Austrian Chamber of Commerce used the claim "If the economy is doing well, we are all doing well." This may be a little too short-sighted. There is no doubt, however, that when the economy is bad, we are all badly off because business is all of us.
The keywords “economy” and “company” are therefore not the next best backdoor to the excuse that they are not meant. Business and economy are not fat economic bigwigs and overpowering systems. As a company, we are people who make decisions in search of our meaning and purpose. We should ask more of ourselves than just doing our job well, because only then does our own meaning arise.
There are disturbing times and at the same time exciting times in which we live, there is definitely no opportunity to get bored.
And there are times in which the conveyors of values, visions and models are more necessary than seldom before. Projectors that throw a picture on the wall and encourage people to fill this picture with color and life.
Images of a future in which people use digitization for the benefit of all and do not abolish themselves in a desperate, senseless attempt to be the better machine. A future in which innovations in every company feed the company's success just as much as they offer solutions to social challenges. This will attract people who want to work for these very companies because they are like-minded people in word and deed. They will tell about it, share the common story and the responsible - former - advertising people will do something that moves people because it benefits them, beyond advertising.
Veluxapparently understood all of this in an excellent way and in the projectThe indoor generationmasterfully implemented. The website speaks for itself, the Movie anyway.
Our times need stories, storytellers and more: story sharers. Evolution has programmed the ability to tell stories into us humans. It is one of the most powerful tools available to us. The principles of Story are very simple and universal, across generations and cultures. This is how the Neanderthals became Homo sapiens - Homo narrans - Homo ludens - Homo faber ...
Let us use this ability with all our might and urgent responsibility. Because no tool knows morality. What the hammer does is determined by the person, what is posted is determined by the user. Barack Obama has onetwitter-Account just like Donald Trump.
Martin Luther King Jr. has notwitter-Account, but the dream that someday “we” will mean “together”. These are shared values, shared longing, shared story.
So if you don't just talk about having, having, having or the price, but also want to have a respectful conversation with your audience about values, then involve people with a story that is relevant to both of you and create meaning. This is how you do it today, as a company beyond advertising and as a person alike.
This is exactly what my grandmother, the old story dudette, meant when she once whispered to Maximilian Glanz when he was shaken by writer's block and cried desperately into the manuscript pages of his novel: "No story. No Glory. "
P.S .: Maximilian Glanz and his novel spring from Helmut Dietl's imagination and were brought into the picture in the twelve-part television series “Der absolut normal Wahnsinn” from 1979. The series was cult at the time, they just didn't say cult. They didn't say cool either. Preparing taking into account the era a reunion quite a pleasure, at least nostalgic-folkloric. We had nothing else. Except for dirty sex and clean air.
Click the button below to load the content from www.dailymotion.com.
P.P.S .: read command!Because we're already on the subject of "Sense and Wellbeing": My friend Andreas Salcher, a multiple bestselling author who actually exists, has once again written a wonderful book: "All of life in one day". The method of seeing the whole of life in one day opens up unimagined possibilities: All of the important topics that normally mature slowly over the years and events that are strung together over long periods of time can suddenly be experienced from a new perspective. Suddenly, new, important questions arise, even if it's already afternoon like mine, but the rearview mirror is by no means the preferred window for looking into life.
Andreas Salcher writes about the knowing person who knows how to use his intellect, the searching person who thinks beyond his own existence, the forgiving person who is at peace with himself and others, the curious person who never stops learning, the vulnerable person who is capable of love and compassion. Ultimately, he writes about how each of us - again and again - can discover the meaning of his being and gives inspiration, knowledge and understanding for himself and the encounter with others. A book that moves the reader and moves something in the reader and at least sharpens the focus on empathy, the scarce commodity in our strange times of abundance. Thank you, Andreas Salcher!
The link toAmazon is intended as a service for sniffing on and for if you get yours right awayKindlewant to feed. Every stationary bookseller is happy about a purchase and gets every book in the blink of an eye - sometimes the hand is turned two or three times ... The reward for this: There is always a lot to discover during a visit to the bookstore, and I am also happy about it Relevant tips from story insiders - not only from the non-fiction and specialist book corner.
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