What are the best IT cosmetic products

I tried 8 It Cosmetics Products and these were the best

In 2017, Jamie Kern Lima, founder of It Cosmetics, spoke at the CEW Awards and urged brands to include more inclusiveness in their advertising campaigns. She remembered the number of times she was turned away by investors who claimed people weren't buying products from a woman with her body on. They also suggested that she used ambitious models to sell their products, but Lima went with her tummy and went on QVC with models with rosacea, dark circles, and real skin to demonstrate the power of their products. Lima sold out within 10 minutes of putting her concealer on bare skin (Lima herself has chronic rosacea), and soon It Cosmetics would become a billion dollar industry.

It's easy to see why women are obsessed with the brand - the before and after attracting images are eye-catching. This doesn't mean that acne and discoloration should or need to be covered, but finding a quality product that will make you look and feel good is extremely trustworthy - a certainty countless customers have found in it. It's also noteworthy that the line was formulated with plastic surgeons for cutting edge technology that works with your skin to lift, lighten and look like your natural skin, only better.

I decided to check out some of the brand's most popular products and let's just say I've never shone so much in a selfie, no filter required.

But your skin better CC + cream with SPF 50+

It cosmetics your skin, but better CC + cream with SPF 50+ $ 40

I've seen this CC cream all over Instagram and QVC and I've always been curious to try it out. It's much more comprehensive than typical CC creams, which makes it more enticing to me as someone with melasma and hyperpigmentation. I applied it with a beauty blender and found the consistency to be thicker than a CC cream, but thinner and wetter than a liquid foundation - the ideal consistency, IMO. Although it hid most of my discoloration, I still wished for more coverage. On the plus side, it gave off a super hydrated, non-greasy sheen that I can never achieve with the foundation.

Brow Power Universal Brow Pencil

It Cosmetics Brow Power Universal Brow Pencil $ 24

I'm incredibly special about my brow products (who isn't?) And was nervous about this pencil, but I was pleasantly surprised by this thin pencil (great for drawing believable brow hair) with long lasting persistence. The spoolie is also amazing for brushing my brows in place.

Goodbye Pore Bronzer Poreless

It Cosmetics Bye Bye Pore Bronzer Poreless $ 32

I dipped an angled kabuki in this bronzer like I normally would, but had to knock off quite a bit before applying - it delivers so much color payout that I only needed the lightest touch. The shade was perfect too - it's a bit reddish and gray, so no orange stripes, just a little more warmth.

Bye Bye Under Eye Lightening Cream

It Cosmetics Bye Bye Under Eye Lightening Cream $ 48

I've tried this concealer before and forgot how good it is. The picture makes it look like it's a liquid consistency when it's really more of a solid. I tap my eyes and areas that need a little more coverage with my middle finger (I had a couple of little breakouts the day I tested it) and found it worked like the Photoshop eraser in real time behaves. without wrinkles to peel off.

Hello light anti-aging Luminizing Crème Stick

It Cosmetics Hi Light Anti Aging Luminizing Crème Stick $ 24 $ 15

I'm pretty obsessed with Revlon's highlighters, but this product only increased the usage. When the Revlon variant is powdered, Hello Light is fortified with peptides, hyaluronic acid, and collagen that melt on contact for a super-moist finish. It left me looking completely refreshed and not sleepless at all.

Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette

It Cosmetics Naturally Pretty Vol 1 Matte Luxe Transforming Eyeshadow Palette $ 34

I desperately devote myself to my Naked Palette (the original version) and find it difficult for other shadows to match in terms of color payout and color perfection. This palette is all matte (I like a bit of shimmer), which turned me off at first, but after applying Soulful and Sunset with Java along the contours of my eye socket on the eyelids, I was pretty in love with the rusty shadow situation I had carried on . A makeup artist even stopped by the office the same day and complimented me on my eye color. There were no failures and it lasted all day on my lids.

Vitality Cheek Flush Powder BlushStain

It Cosmetics Vitality Cheek Flush Powder BlushStain $ 24

I gasped as I opened the lid of this compact to see a much darker shade of blush than I expected. I just let the bristles of my blush brush brush the powder gently so as not to absorb too much, and swirled it on my cheeks only to notice the color was intense. I faded it out a little and didn't even dip a second time for my second cheek, and the result was a super-pretty flush. The thing is, this product is touted as a "stain" that is poured into a powder (read: a highly concentrated formula that is also waterproof), meaning you only need the smallest amount to have any effect.

Superhero Elastic Stretch Volumizing Mascara

It Cosmetics Superhero Elastic Stretch Volumizing Mascara $ 25

This mascara was my mainstay for months even before I did this experiment. It delivers insane volume and length, doesn't crumble, and is easy to wash off despite its impressive endurance.

All in all, I've been very impressed with this line and think I'll keep using most of the products for the coming months (maybe I'll swap the CC for my usual primer and the palette for my good ol 'Naked).