What's your rating of Casey Neistat

Casey Neistat has gathered five million YouTube fans in one year

He has just sold his company for 25 million US dollars, and now after a short break he's been producing daily vlogs again. With more than seven million Youtube subscribers, Casey Neistat is one of the biggest Youtube stars in the world. In the OMR podcast he explains exactly how he built his reach and why brands - even without content control - enjoy working with him so much.

"It took me five years for 500,000 subscribers, then I switched to daily content production and gained five million subscribers within a year," says Casey Neistat in the OMR Podcast to guest host, Youtube expert and Veescore founder Christoph Burseg. He did not change the nature of his content - after all, he had already achieved viral hits with 10 to 20 million views. “The subscribers follow me because of the intimacy of the vlog,” he says. Because of the format, people would get to know him very well. After all, Casey reveals details from his life every day. “If they know you, then they trust you and stop by every day to see what you have to offer.” With his vlog, Casey currently has several million views per video after just a few hours - after a day they usually have between two and five million views. The third season of the vlog is currently on after pausing the format for five months.

Casey lets his fans get extremely close in his videos. You take part in his family life through the daily vlogs, see what he does every day and are always spoken to directly by him. At the same time, his past as a filmmaker has given him his very own creative visual language. In the podcast, Casey says that his vlog fits perfectly with the consumer behavior of the target group on YouTube. Many were looking for daily formats that they could consume like a TV series - and he does that perfectly.

Brands trust in his creativity

Despite his huge reach, Casey refrained from activating YouTube advertising in front of his videos for a long time - and thus a lot of money. “For a long time, my business model has been to just do the content that I love. I put content on my Youtube channel that got me a lot of attention. That, in turn, attracted brands that gave me opportunities to do advertising for them, ”he says. The extreme involvement of a commercial that Casey shot for Nike was the point at which many brands became aware of him. To date, "Make It Count" is his second most successful video with over 25 million views. In it, he simply takes Nike's budget and travels the world with a buddy in ten days.

“The video proved that the brands can trust me,” says Casey. He then worked directly with Mercedes Benz, who were very nervous about working without an agency and not knowing what the end result would be. So he referred to the success of the Nike spot and was able to wipe away a lot of worry on the part of the advertisers. Casey always works directly with the brands and thinks - tailored to his community - which content he can best convey as a personality.

It just has to fit together - then it works without payment

Because of his loyal fans, the Youtuber also has big problems: The risk from the advertiser is shifted to him, says Casey. “If I work with a brand that doesn't fit my work or my message on my YouTube channel, then a loyal community rejects it.” That's why he doesn't have any problems recommending products from time to time, even though he's from the Brands is not paid at all. In his most successful video, he shows how he enjoys a first-class flight with Emirates - he didn't get any money for it. "The idea that I wouldn't share something because I'm not paid for it runs counter to everything I stand for," Casey says on the OMR podcast.

His greatest concern is currently the comment area on Youtube as a whole - but also under his videos: "A comment function is cool at first, but when a channel reaches a certain size, it becomes simply negative among many videos." Function in its current form is unusable and I have already discussed this with those responsible at YouTube - without any consequences.

You can find out what tips he has for Youtubers, how he manages to publish a video every day and what consequences a critical tweet about Casey can have in the new OMR podcast.

Our podcast partners

Easymedia GmbH is taking part for the first time. You may already be familiar with the RTB Markt product from the company - it has been around since 2010. So you have been successful in the programmatic market for seven years. With a connected DSP and DMP, everything can be mapped that real-time bidding provides. RTB Markt is now making you an offer: You can access 1,000 user segments for three months free of charge and thus get to know the advantages of programmatic advertising. Try it now at rtbmarkt.de/omr.

Like us, one of our partners comes from Hamburg: Performance Advertising. The colleagues generate digital sales via performance display areas and have been offering suitable products since 2008 - such as native formats under articles from major publishers. Performance advertising is now also doing this in the social area and thus producing new leads for their customers who can no longer be obtained via other channels. If you are looking for leads and sales, just contact PA via [email protected]

If you are inspired by Casey Neistat and want to get even more involved in the YouTube business, you should definitely take a look at our new Rockstars report “YouTube Pro Tactics”. We take a look at channel optimization, content strategy, video production, YouTube SEO and much more. And the podcast listeners get a discount from us: With the voucher code omr20 you get a 20 percent discount when ordering the new YouTube report.

All topics from the OMR podcast with Youtube star Casey Neistat at a glance:

  • If you don't know Casey Neistat: The guy does that and that's why he's so well known (from 3:14)
  • How did he start with Youtube and when did the great success start? (from 4:55)
  • What Casey learned about himself from his YouTube vlog (from 6:41)
  • Why Casey only allowed YouTube advertising (pre-roll) quite late and why attention is the more important currency for him (from 9:21 am)
  • What does the typical Casey fan look like on Youtube? (from 11:55)
  • Why are Casey's followers so loyal? (from 15:03)
  • That is why he currently considers the comment function of Youtube to be unusable and he would do that differently as Youtube CEO (from 18:25)
  • Are there any brands that, from his point of view, act cleverly on YouTube? (from 20:25)
  • What is Casey Neistat's job on CNN like now? (from 23:00)
  • What are his storytelling tips for youtube videos? (from 25:28)
  • Casey works so hard every day - and that has his first child to do with it (from 26:18)
  • Why does he sometimes advertise a product even though he doesn't get any money for it? (from 28:10)
  • Casey made a video for Samsung about the Academy Awards. That's behind it (from 31:20)
  • Lightning Round with the little unimportant questions in life - and Casey's answers (from 33:02)
  • Additional conversation with Philipp Westermeyer and Pit Gottschalk: The story of Pit Gottschalk's tweet about Casey Neistat and his view of things (from 33:56)

As always, you can now subscribe to the new episode of the OMR Podcast on Soundcloud, iTunes (if the current episode is not yet visible) or via RSS feed. You can also find us on the Stitcher and Deezer platforms. Have fun listening - and thank you for every positive review.