When will Apple die out


09/14/2016 12:40 PM Category: News | Opinion | new hits

Users are starting to worry about the future of the Macintosh computer. More and more people are using iOS devices for their daily work and new Mac models are still not in sight. Has the platform slowly become obsolete? An inventory.

The numbers from MacRumors prove it: New Mac hardware is long overdue. With the exception of the 12 "Retina MacBook, which was only renewed 148 days ago, all Mac series are waiting for a refresh (status: 14.9.2016).

The Mac Pro has been available - as it is - for exactly 1000 days. Earlier ranges were usually upgraded every 12-18 months. However, the professional Mac is not the oldest computer in the Apple Store.

The 13 "Non-Retina MacBook Pro has been practically unchanged for 1,556 days - that's more than four years. It is almost certain that an upgrade will no longer be offered for this. Apple keeps the classic in its program as an affordable entry-level model for the education sector.

The MacBook Air is the best-selling Macintosh computer of the decade. The current model series has been on the market for 555 days. Successors should finally come in October.

The Retina MacBook Pro have been in stores for 484 days and are also to be replaced by a new series in October.

The iMac has been available for 337 days. It would be unusual if Apple didn't bring new MacBook Pros as well as completely redesigned iMacs before the holiday season.

The Mac mini always led a shadowy existence in the Apple portfolio. The little arithmetic servant always had to hold out the longest when it came to fresh cell cures. The current model has been around for a full 699 days. A successor is not expected until the beginning of next year - if at all.

Mac mini and Mac Pro Endangered?

If there are any Mac models that make it up for the Endangered Species List, it's Mac mini and Mac Pro. The market for desktop computers has become quite small in recent years. While the iMac still seems to be selling pretty well, the Mac mini and Mac Pro seem to be finding it harder and harder to find customers.

The Mac mini once served certain niches. As an inexpensive office computer, file server or media center, it was simply the additional Mac for many years. However, since the triumphant advance of network hard drives and cloud services, such compact PCs are required less and less.

The future of the Mac Pro is also uncertain. Apple has been neglecting professional users for years, which has led many to migrate to the PC warehouse. The new Mac Pro, introduced in 2013, could not stop this development despite its powerful inner workings, only slow it down - which is certainly also due to the design.

The model, ridiculed by many as a "wine cooler", is more like a luxurious lifestyle product than a workstation and in terms of form factor and expandability goes beyond the needs of many professional users. In the field of science and teaching, he was also unable to build on the successes of his predecessors.

When it was first introduced, the Mac Pro looked like a mascot whose only job seems to be to uphold the myth of the Mac as a workhorse for creative professionals and scientists. For years, however, Apple has only achieved significant market shares in these segments with its MacBooks, iMacs and iPads.

New hardware in the pipeline

Apple CEO Tim Cook himself recently answered worried customer inquiries about new Mac hardware with a promising “Stay tuned!”. He “loves” the Mac and Apple is “very committed” to him. That gives hope.

According to industry circles, fresh MacBooks will finally hit the market in October. For the 13 "and 15" Retina MacBook Pro there could be redesigned cases. There are also rumors of function key bars in the form of OLED touch displays - possibly also with Touch ID buttons.

Possibly Apple will introduce a joint successor model for the 12 "Retina MacBook and the MacBook Air series with Retina displays in sizes 11" and 13 ", or 12" and 14 "(" Retina MacBook Air "). Three different series with display sizes between 11 "and 15" are actually too much in the long run.

Perhaps Apple will also give the Mac Pro and Mac mini another makeover - simply to be able to continue to offer customers alternatives to MacBooks and iMacs.

Preliminary conclusion

The Mac is not dead yet. Even if more and more tasks can be mastered with iPhone and iPad, many users cannot completely do without Macs in their daily work.

With 12 million units built per year, the product line may not be Apple's top-selling division, but it is one of the most profitable. The exceptionally high profit margins should justify further development of the platform. Let us surprise.

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Images: Apple, MacRumors; Text: Thomas Landgraeber;

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