What makes HubSpot unique
Lead generation effectiveness from various online platforms like HubSpot, WordPress and others
Lead generation has become one of the most important goals for companies in eCommerce. But not only there. No matter how big or small, every company that uses a website as a central hub for marketing and sales activities takes lead generation very seriously. If there is one question that sums up all of your concerns, it is "What Platform is Best When It Comes to Lead Generation Efficiency?"
In other words, is lead generation better on Hubspot than on Shopify, for example? It all boils down to the number of features, perks, and technologies that can be accessed when launching and scaling up or down a lead generation strategy.
The customization options available, access to various lead generation channels, and the ability to measure the critical lead generation KPIs make each of the platforms available unique. Join us today as we explore the lead generation efficiency of various online platforms such as HubSpot, WordPress, and others.
WordPress was built around a simple idea - deliver a simple, yet powerful content management system that both newbies and professionals can use. WordPress is extremely easy to use. It comes with thousands of pre-made themes and plugins. What's more, it's easy to manage and scale up or down. How is it doing with lead generation?
WordPress enables you to track, execute, and monitor various lead generation strategies. The platform has full support for email marketing. You can link any of the most popular email marketing services to launch large-scale email marketing campaigns.
WordPress also comes with a massive list of plugins. Many of these plugins are built to improve lead generation efficiency. In a few simple steps, you can deploy professionally designed lead capture forms and use A / B testing to identify the top performing forms.
There is also support for re-targeting, personalization, and on-site analysis and reporting. WordPress also offers state-of-the-art blogging functions, including comments. In addition to interacting directly with visitors who leave comments, you can add a comment redirect that will take them to a customized page.
The platform supports all Google Analytics tools. You can use them to get even more detailed insights into website visitors, evaluate lead generation channels and identify new conversion opportunities.
Complement the whole thing with the possibility of inserting pop-ups, capturing forms and behavior-based options and you have a platform with a very high lead generation efficiency. Not to mention full support for social media platforms including Facebook, Twitter, Instagram, and Pinterest.
Perhaps the best way to evaluate WordPress lead generation efficiency is to take a look at the CMS market share and global website market share statistics. Currently, almost 40% of all websites online are powered by WordPress, 14.7% of which are the most successful websites in the world.
With all of that in mind, WordPress is definitely one of the best lead generation platforms in terms of efficiency. It comes with and supports the integration of thousands of tools that will help you run fully customized lead generation campaigns with great success.
HubSpot is one of the most popular inbound marketing platforms. It comes with a variety of tools. In addition to inbound marketing functions, HubSpot also specializes in sales and service niches. When it comes to lead generation, HubSpot doesn't fall behind the other platforms on our list. In fact, it's one of the best tools you can use to help you reach the leads at every stage of the flow and get closer to your conversion goals.
HubSpot presents all the important tools on a silver platter to marketers. These tools range from the ones designed to help you increase website traffic and generate leads, to increasing the conversion rate, to tracking the entire flow of sales at a glance.
The platform allows marketers to create and post content without any knowledge of coding. This applies to blog posts, professionally designed landing pages, and forms. In addition, HubSpot fully supports SEO. The platform generates real-time SEO suggestions that will help you make your content more relevant to your target audience and thus increase lead generation.
HubSpot can also be integrated into social media platforms. You can use it to optimize the sharing of content on all your social media accounts - the analyzes and reports help you measure your reach and interaction rates in real time.
To help you take your ad-based lead generation strategy to the next level, HubSpot provides insightful data. With web analytics data, you can better understand your prospects, convert them into leads, and ultimately turn them into loyal customers.
There are many case studies that confirm the HubSpot lead generation efficiency. In terms of lead generation efficiency, HubSpot has shown promising results. Its users have been able to generate more high quality leads and convert up to 76% of those leads into customers.
Shopify is a leading e-commerce platform. You can use it to start an online store in minutes. While it has easy-to-use features and great point of sale features, it also makes lead generation very easy. Let's take a close look at the lead generation potential of the Shopify platform and the features that make it possible.
Many marketers see value in consistency and use it as a primary asset in developing long-term lead generation strategies. Shopify is not a platform that allows you to start your online store quickly and easily manage it.
It enables you to customize your online shop according to your own needs and to offer a consistent shopping experience in your shop. It will make shopping more enjoyable for your visitors and increase the chances of converting them into leads.
An efficient lead generation strategy must be built on trust. Shopify's blogging features can help you build trust. Write relevant and informative content for your target customers, provide links to related products and your readers will automatically become sales leads.
But that only covers one side of Shopify's lead generation capacity. There are apps too. Shopify has an app library. Some of the apps are completely free while others are paid. Anyway, these apps can help you turn your Shopify online store into a lead magnet.
You can add responsive pop-ups, floating bars, social proof, upsell, and cross-sell pop-ups to convert visitors into leads and generate more sales. There are even referral apps out there so you can encourage your current customers to generate leads for you. Some case studies suggest that Shopify can help users increase leads to a staggering 300% with apps.
Wix brings a powerful amalgamation of AI and a standard template website builder. You can use it to build and launch stunning websites. It comes with hundreds of pre-made templates that you can use right away. The platform also allows you to use a drag and drop editor and create your own templates. The user-friendliness is not neglected. But how does Wix fare with lead generation?
In 2018, Wix became so much more than a template website builder. The company introduced Ascend by Wix. Ascend is a collection of business management, marketing, and sales tools that you can use with your Wix account. These tools can help you increase data traffic, generate leads, and convert them into returning customers.
With the goal of staying up to date with lead generation efficiency, Wix chose Traffic as its first target. To increase traffic with Ascend, you can use Wix SEO tools and powerful Facebook and Instagram integrations. There is also the option of making and posting promotional videos. Thanks to Ascend, Wix also supports integration with Google Analytics, Facebook Pixel, Google Tag Manager, Google Ads, MailChimp and many more.
Wix also has an app market similar to Shopify's. In the “Collect Leads” category, you can search through all the popular apps that are used for lead generation. The apps allow you to integrate pop-ups, forms and widgets into your Wix website. You can use dedicated apps to make efficient use of integrations with MailsChimp, Google Ads, and HubSpot CRM.
Wix also introduced the Marketplace, which acts as a kind of freelancer portal. Businesses can use this market to help individuals and other businesses design, develop, and bring their Wix websites to market.
The powerful integrations help you make your Wix website the central hub of your marketing operations. On paper, things fit perfectly. You can use multiple channels, use Wix Marketplace, and deploy different apps to generate data traffic and leads.
What does it look like in the real world? Wix has now become very popular. Some customers report that Wix helped them increase their lead generation efforts by 100%.
Magento is a robust e-commerce platform. Most marketers follow a variety of inbound marketing strategies to drive traffic to eCommerce websites running on Magento. This is because the platform may seem too technical for marketers to attempt on-site lead generation tactic. However, with Magento 2.0 and increasing support, these limitations are a thing of the past.
The primary solution for generating and managing leads in an online shop based on Magento are extensions. Magento is the world's leading eCommerce platform. There are thousands of developers working to provide out-of-the-box solutions for marketing professionals. These solutions are known as extensions and are available through the official Magento marketplace.
Extensions allow marketers to track and split the data traffic in an online store. You can see if the visitor has shown more interest in a particular product or service. The prospect's information is automatically saved and imported so that the marketing team can get more details. With extensions, it becomes child's play to convert prospects into leads and guide them through the sales flow.
CRM-based extensions are able to record information based on a certain behavior of a prospect. For example, you can split leads into wish lists, submitted contact forms and abandoned shopping cart segments. More importantly, most CRM extensions for Magento allow marketers to integrate and leverage popular lead generation and management platforms, including Zoho CRM, SalesForce, HubSpot, MailChimp, and more.
Basically, the extensions make a robust and complex platform like Magento easy to use, even for marketers who have no technical knowledge. A quick look at the case studies reveals Magento's true lead generation potential. Most case studies show double-digit improvements.
WooCommerce is the most popular eCommerce plugin for WordPress. They have been around since 2011. Over the past few years, WooCommerce developers have done a lot to improve lead generation efficiency.
The best thing about WooCommerce is that it uses WordPress as the platform to run on. This means that every lead generation function via WordPress is also available for WooCommerce users.
Since it runs on WordPress, you can install and use SEO plugins to increase the visibility of your WooCommerce online store. You can even opt for WooCommerce specific SEO plugins for even better results. WooCommerce generates pages using the WP engine, which makes it convenient to use plugins to generate more leads once you have enough traffic.
Opt-in forms are one of the most efficient ways to start this flow of leads. The platform also supports the use of promotional codes and freebies to help you generate more leads and capture their information.
In addition to standard plugins for WP, there are also those that were specially built for WooCommerce. These plugins will help you connect your online store to your social media accounts, add gamification to pop-ups, implement slide-ins, CTAs and A / B tests for the important pages on your website.
When you look at the numbers listed in the WooCommerce Success Stories, it's obvious that it can help you generate leads efficiently and run a successful operation in the eCommerce niche.
All of the platforms we've listed have great lead generation potential. However, each of them is unique. Choosing between lead generation through HubSpot or, for example, Wix is ultimately a decision that you have to make. The information we've shared with you will help you align your business and marketing goals with the lead generation efficiency of platforms so you can make an intelligent business decision.
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