What software is used for augmented reality

Augmented Reality (AR): Definition, Technology & Potential [Update 2021]

Augmented Reality is a system that extends reality through virtual aspects. It is sometimes used synonymously with the term mixed reality, but these two approaches differ in important points. Augmented Reality has already found its way into the everyday life of many users - but it still offers great potential, especially for companies.

Augmented Reality - definition and demarcation

At Augmented Reality (AR) is it a Extension of reality through technical devices such as smartphones or tablets, which often takes place in limited areas.

Even if AR can in principle refer to all sensory perceptions, the term, like virtual reality, is primarily associated with vision. When texts, graphics, images, videos or 3D animations are superimposed on an image of reality, it is called augmented reality. "Reality" can mean, for example, a television broadcast, an image or the live image from a camera.

In contrast to mixed reality reality does not affect virtual space but just becomes extended by virtual elements. The screen gives the impression that there are things in the real world that are only being simulated. Technically, AR is sometimes more demanding than virtual reality, because it does not operate in a closed, virtual world, but with real-time data from our reality - which is particularly important for determining the position of virtual objects.

About the current state of the art

The technology behind AR is constantly evolving. While at the beginning it was primarily possible to integrate images and static texts into a recorded environment, the focus in recent years has been on the To improve environmental sensors and so more realistic and extensive AR projections to enable.

For example Appleā€™s lidar sensor soon to be standard in all iPhones and thus one continuous 3D measurement of the environment enable. Google, on the other hand, relies on a mixture of their smartphones artificial intelligence (AI) and cameras for stereo depth information. Developments in the mixed reality area also benefit augmented reality, as the hardware developed, such as the Microsoft Hololens 2, can also reproduce AR content.

Augmented Reality stands out here strong interactivity in relation to the user and can be individually adapted - and in case of doubt only requires a minimum amount of hardware, which is now integrated in standard smartphones.

Implement AR - this hardware is required

Various hardware options are possible in order to be able to use augmented reality. The simplest options are these Smartphone or tabletthat have special applications and software implementations directly AR-capable because all current operating systems from Google, Microsoft and Apple meet the necessary requirements.

The number of AR apps for these devices is also increasing continuously. Above all, Apple (mitARKit) and Google (mitARCore) are constantly developing basic software interfaces that Insert two-dimensional and three-dimensional objects via AR and can expand.

Apps like Instagram or Snapchat benefit from this and in addition to numerous gimmicks, such as the projection of animals on Google or avatars on Samsung, there are also apps that represent practical everyday aids, such as navigation apps that display directions via the live image of the smartphone camera.

There are also so-called smart glasses, which are glasses optimized for AR applications. Depending on the model, these are also equipped with gesture or voice control. Another advantage is that you can convey auditory and visual impressions. There are already several large projects from well-known manufacturers on the market. Google did with its project Google Glass A few years ago, it was already possible to continuously feed information through special glasses. Here was information such as Distance data or simple graphic symbols faded in in the user's field of vision. The Microsoft HoloLens should also be mentioned here.

Last remain Kiosk systems and AR installations, they are comparatively difficult to transport, which is why they have established themselves at trade fairs and business events. They are used e.g. as magic mirrors; in these the mirror image of the viewer is expanded to include virtual elements. In this way, virtual items of clothing can be tried on without waiting for a free changing room.

Use potential and benefit - AR offers these opportunities

Thanks to the ever better technology and availability, different branches in industry and trade as well as the education sector have discovered the possibilities of augmented reality. Through the low threshold in hardware acquisition - a smartphone or tablet is sufficient - a long range can be made possible, what with a Variety of opportunities for use goes hand in hand. Below are some examples of how augmented reality is already being used.

By the Display of additional information can AR be a Assistance in complex tasks. For example, the parts of a device are "labeled" for a mechanic or maintenance instructions are shown to him.

Museums and trade fairs benefit from interactive information transfer, as e.g. Magic Mirror make it possible. And AR applications such as InnoClass, for example, project the human eye or Big Ben into the classroom, thus enabling interactive learning experience. A wide variety of learning content becomes more tangible for the students with AR applications.

In the Planning of office space Furniture can be placed using AR applications, changes discussed and immediately tested virtually. AR applications can also use the Facilitate work in logistics so-called vision picking eliminates the need for barcode scanners and written instructions.

Augmented Reality still offers great potential, especially for companies; as an interactive tool for Optimization of manufacturing and control processes or at the Marketing and distribution of products - also in your branch. If you have any further questions about augmented reality and AR applications, please contact us for a non-binding first discussion.